Mobile TV standards are set to slug it out as services move to the next level, but some say operators shouldn?t be tempted.The battle for mobile TV standards in Europe intensified at the CTIA Wireless Forum in Las Vegas last month when Qualcomm announced it would trial its proprietary mobile broadcast technology, Flo, in Europe this year. The company also showed at CTIA that it has integrated Flo into UMTS/WCDMA 3G phones.