How to avoid MVNO failure

2006-01-26 박종봉

Of the 15 or so mobile virtual network operators, or MVNOs, entering the market in 2006, at least 40% will fail, and 10% will seriously underperform against expectations. Successful new MVNOs, whatever their focus, will both accelerate the global phenomenon of the “hyper-segmented market” and drive much-needed product and marketing innovation within the U.S. market.